Myths about Factory Built Housing

HomeMart Drake 15 63 HomeMart Drake 15 93It’s amazing how many myths are out there about modular and factory built homes – especially that they aren’t built well or will “blow away” in a storm.

Clayton Homes has been getting a lot of press about their new modular homes and even traditional builders are starting to take notice. As a Lifestylist® I have spent a lot of time in both and would be happy to live in either. They have done a great job in their Blog dispelling some of the rumors about this very efficient form of housing.

 

The Lifestylist® Brands Awarded Best Model Home Merchandising

R and R Ashford 12 R&R Ashford May 14 20We are so proud to announce that at the recent MHI Congress and Expo The Lifestylst Brands was awarded the Best Model Home award for a retail center. This home was built by SE Homes of Texas, and was owned by R & R Mobile Homes in DeRidder, LA.

This is a great honor and we love having the opportunity to help these great clients sell homes.

TMHA Announces launch of Owner Finance Resource

Workroom Easter (4) Workroom Easter (6)

There is a reason Texas is so strong in factory built home  sales – they have a great organization that makes sure that the facts get out to their members and consumers. We got this press release today:

TMHA is pleased to announce our newest member resource with today’s launching of our Owner-Finance Resource webpage.

We have long known a portion of our membership has engaged in some form of individual lending.  Typically this is referred to as “owner-financing.”  Admittedly lending operations were never simple, but the complexity and education needed in the new regulatory environment has had an exponential impact on the demands of any would be lender, especially smaller owner-finance lenders.

The cry for help, education, resources, and direction is a common request we hear these days.  The high turnout at TMHA’s Dodd-Frank Implementation Workshop further demonstrated the demand in our industry for more help and more education.

Today we are launching a new, completely dedicated resource page focused on owner-finance lending.  In conjunction with the webpage launch we are publishing three new articles below in what we expect to be the first three installments of an on-going series of articles dedicated to this area.

 

For more information about the Texas Manufactured Housing Association you can visit their website or email them at: info@texasmha.com

Community vs Value: Can You Have it All?

SETX_NewBraunfels12 75Yes Eagle Creek After 92Yes Eagle Creek After 79

It’s been an interesting week as far as media regarding factory built homes – The NY Times published a very controversial article yesterday: “The Cold Hard Lessons of Mobile Home U“. In it people who make a very good living in this industry make very disparaging remarks about “trailer parks” and the people that live in them. Fortunately industry veteran Bruce Savage set the record straight on the American Housing Advocates page.

True, there are these types of communities out there that have no community amenities and provide a bare bones quality of life, but what they neglected to talk about is the communities that are all about lifestyle and community.

It is possible to to to have lifestyle and value all in the same place? Absolutely! Fortunately there are many land lease communities across the country that offer a great quality of life to their residents at a very fair price. The new American Housing Advocates group is committed to getting the word out about what a great value Factory built housing can be, and we are looking forward to learning more from this group in the future.

Celebrating 2013

SE R R Models Dec 13 212013 was a great year for the Lifestylist Brands. We were honored to be asked to speak at some large national conferences, new clients joined our family and we continued to be more active in social media.

Flipagram is an app that lets you choose photos that you used in Instargam and make a flip book movie out of them.

Take a look at our Flipagram movie and see some of the people, events and places that made 2013 a year to remember.

Protecting Your Brand: Copyrights and Trademarks

Domestic DipticUntitled

When I trademarked the term Lifestylist® over 10 years ago I had no idea what I was in for. I thought by registering the name and going through the proper channels I’d be protected – unfortunately it wasn’t that easy. You have to constantly monitor all of the media that is out there and be the  intellectual property cop which can be very time consuming, but the only way to protect what you have built. I’ve found that some people honestly didn’t know that Lifestylist is a trademarked term and will remove their usage of it, but there are others who insist on getting lawyers involved.

Through all of this I’ve become increasingly more aware that there are some really stellar, ethical bloggers out there that really know their stuff and share great information and then well… there are others. Today I noticed a tweet from someone I follow and respect – Courtney Price of Courtney Price Design and sure enough it was full of great information that every blogger needs to be aware of.

Her article on Copyright Issues for Bloggers shows how to do the right thing – she contacted Susan and William from the House of Brinson about an online class they gave on copyrights,  got quotes and permission to use their photography and credited them in the article. Blogging should be about celebrating all of us – not just your own domain.

We teamed up at the beginning of our Lifestylist journey with Lisa Stewart of Lisa Stewart Photography so we would have the photos we need to tell our story with. I have a photography page at the top of my blog that credits her and states all photos are copyrighted.

Words to the wise: if you don’t own the rights to a photo, got permission in writing to use it or took it yourself, don’t use it. This is becoming an issue that more photographers and writers are taking seriously and winning in the battles that make it to court.

If you don’t know if a term or service is trademarked you can go to the USPTO website, do a trademark search and anything that has been filed will be shown as well as who the owner is.

If you haven’t discovered them already, be sure to visit The House of Brinson and Courtney Price Design to see examples of how to share ideas and make a house a home beautifully.

A Multi-Million Dollar Mobile Home

Malibu Life

If you think mobile homes sit on blocks and that a mobile home park is undesirable, you haven’t seen this beautiful home. The exterior is deceiving – what looks ordinary from the street is extraordinary when you walk and side and see all of the spectacular views and renovations that have been made to the home.

For more thoughts on the value of factory built housing and why it’s so important to choose the right person to market your home visit our Lifestylist site. For more photos and information on purchasing the home visit celebrity Realtor Madison Hildebrand’s site – The Malibu Life. The photo above is compliments of Mr. Hildebrand.

Fall Networking Opportunities for Factory Built Housing Experts

GFA Roundtable 11 GFA Roundtable 26 GFA Roundtable 29 GFA Roundtable 82

What a busy Summer! Not only are factory built homes selling as fast as the manufacturers can build them. mainstream media is finally saying positive things about our industry instead of talking about “trailer parks” and “mobile homes”.  Even as Moore Oklahoma braced for some of the worst tornadoes in history, factory built housing held it’s own and in some areas withstood the winds even better than the site built homes in the area did.

This Fall there are going to be lots of places to share all of this good news as well as learning about better ways to show and sell factory built homes. Lifestylist® Suzanne Felber is thrilled to have been asked to speak at the 22nd International Networking Roundtable for Land Lease Communities in Bloomingdale, Illinois September 18 – 20th and also at the Southeast Community Owners Symposium in Forsyth, GA October 8 – 10th.

Not only will these be great networking opportunities, but they will also be the places to tour new homes that are specifically designed for land lease communities, and to learn about important trends in our industry from the experts in their fields.

Click on the links above for more information, or feel free to contact us at: answers@lifestylist.com for more information.  Se you there!

Living The Great Life

Yes Timberland After 133 Yes Timberland After 76 Yes Timberland After 45 Yes Timberland After 86 Yes Timberland After 134

I’m always amazed at the quality of life Yes! Communities offer to their residents. I was in Oklahoma City redesigning a clubhouse for them at their Timberland community, and even though it was a hot day there were a group of kids playing basketball on the sports court, people were enjoying the pool, and lots of kids playing in their front yards and enjoying the playground.  Residents were dropping in to the clubhouse asking when they could reserve the space for their personal use – the list was filling up quickly!

There are so many discussions going on about kids being parked in front of their computers and not being active -that definitely wasn’t the case at Timberland. There was lots for them to do, and they were taking advantage of those opportunities.

Land lease communities offer a wonderful quality of life. Being able to live in a community with features such as pools, sports courts, beaches, mountain views and other lifestyle options means that there is always something to do!

Finding The Right Partner

THIF Fridge INstall 23THIF Fridge INstall 61
You would think that finding a contractor or designer to do work on your home would be easy, but take it from this Domestic Lifestylist® it’s not. When I decided to add a test kitchen to The Home Idea Factory I started thinking about having people in my home, and trust became even more important than the cost. Fortunately for me, I found Mike Clark and his team, and my test kitchen is closer than ever to being a reality.

Here’s some tips for hiring a contractor.